JoAnn Beck, president, is a Landscape Architect with 35 years of professional experience in public, private and academic practice. She earned an MLA and was a Visiting Assistant Professor at SUNY College of Environmental Science and Forestry. While in private practice, her projects in each of the Olmsted Parks engendered her deep appreciation of them. As the former Senior Landscape Architect at the City of Rochester, she administered the design of the Genesee Riverway Trail at Turning Point Park, Lower Falls Park, El Camino Trail and others. She is a founding member and has served as president of the Rochester Olmsted Parks Alliance (ROPA), is on the Board of the Maplewood Neighborhood Association and has served as president of the Board of Highland Park Conservancy since 2015.